About Us

At J. Alane’s, we believe that a women’s outer appearance and healthy self confidence are rooted in wearing the right and proper fitting undergarments. We are a specialty lingerie boutique that has gained the reputation as the premier bra fit specialists in the triangle area of North Carolina, encompassing Raleigh/ Cary, Durham, Chapel Hill and surrounding areas. Some of our best selling bra brands include: Prima Donna, Marie Jo, Chantelle, Conturelle, Panache, Fayreform, Anita Rosa Faio and Elle MacPherson. In addition to the bras, J. Alane’s also carries several lines of Luxury lingerie, bridal lingerie, sleepwear, loungewear and robes. Brands include Hanky Panky, Claire Pettibone, Arianne, Wendy Glez, Mary Green, B*Up and numerous others. At J. Alane’s we take pride in offering personal service to each of our customers and make it a priority that your bra fitting is a positive and even fun experience. We will teach you not only proper bra fit, but how to take care of your lingerie in a way that will extend the life of your purchases, and why you should build a wardrobe of bras just as she would a wardrobe of clothes. While most of our products are from Europe and may be a little more expensive that what you pick up at the local department store, the quality is substantially higher and the bras will last longer, however we do try to carry a wide price range of bras to meet most budgets.